What We Learned
As one of the largest sports brands in the world, Nike prides itself on innovation and supporting active communities on a local and global scale.
My team's challenge in developing this app allowed us to engage new athletes throughout their fitness journeys: from setting their skill level to finding a nearby fitness activity, to eventually developing community.
Our user experience design team’s goal was to research the experiences of people who engage in fitness in order to incorporate those insights into a platform which could neatly integrate into Nike’s current fitness app ecosystem.
We would love to build out the function of this app and conduct further usability tests to see the impact of finding fitness communities that match users' various skill levels over time.